Who would be the audience for your media product?

Who would be the audience for your media product?

           

DEMOGRAPHICS: My target audience will be mainly working class middle aged men about 40-60 years old I chose this age range because they are most likely to have been or still are in the social groups that my magazine is based around. There is also a younger target audience to consider which I think would be working class males aged 19-30 years old who may not have been skinheads or mods a while ago but they can still take interest in all the things that they like such as ska and two tone music or the classic scooters and some of the dress sense.

PSYCHOGRAPHICS: When I think of my target audience’s lifestyle choices smoking comes to mind and this is relevant because smokers are likely to go to the shops often to purchase cigarettes so are likely to see the magazine when they go in to the shop. ska and two tone music is what they will likely listen to which is the reason they are my target audience. I think that they would take an interest in football so they might like certain films like Green Street. Taking all these things into mind these are the sort of things that I will be advertising in my magazine.

I think that I would buy my magazine because it would be an easier place to find advertisements on some of the fashion I like such as Harrington jackets. This will interest the younger audience and possibly even encourage buying it. Advertising events like scooter rallies will defiantly be popular among both age groups of my target audience because they are a popular event which hundreds attend.